BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P1H REFRESH-INTERVAL:P1H CALSCALE:GREGORIAN BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU DTSTART:20070101T000000 TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:Eastern Daylight Time END:DAYLIGHT BEGIN:STANDARD RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU DTSTART:20070101T000000 TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:Eastern Standard Time END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/New_York:20260707T120000 DTEND;TZID=America/New_York:20260707T130000 X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:[Partner Event] Recession-Proof Lashes: Retention Strategies for a Tough Economy DESCRIPTION:July 7\, 2026 @ 12:00pm EST with Sugarlash PRO Educator\, Carolann \nTopic: The Lash Industry Isn't Dying\, It's Evolving! \nHow to Protect Your Profits\, Outsmart AI\, and Retain Clients in a Squeezed Economy \nOverview: Are clients stretching out their fills from two weeks to four? Are you noticing a dip in bookings and wondering if the rise of advanced DIY lash kits and AI-driven beauty trends are slowly eroding your business? With inflation squeezing household budgets and whispers of a looming recession\, it's easy to feel like the lash industry is facing an existential crisis. But here is the truth: the industry isn't dying the "one-size-fits-all" business model is. \nJoin us for an unfiltered\, strategy-first webinar featuring our educator\, Carolann\, a thriving lash artist and salon owner who is successfully navigating these exact market shifts. Instead of panic\, she will bring real-world data and practical solutions. You'll learn how she has maintained a packed book of loyal clients\, insulated her pricing from inflation\, and used human connection to out-value automated beauty alternatives. Whether you are an independent lash tech or a salon owner\, this webinar will give you the roadmap to stop chasing new clients and start making your current business recession-proof. \nKey Takeaways 1.Shift from a 'Luxury Luxury' to an 'Effortless Essential':The Psychology of Spending. Learn how to reframe your marketing and consultation language so clients view their lashes as an indispensable time-saver rather than an optional luxury item they cut when budgets get tight. \n2.The 2026 Retention Formula:Refills & Maintenance. Discover specific booking and pricing strategies such as customized mini-fill options and predictability-focused loyalty programs designed to keep clients coming back on schedule without feeling financially strained. \n3.Beating the Tech: Human Artistry vs. AI:Bespoke Client Mapping. Master the art of "bespoke lash mapping" and high-touch customer experiences that automated AI application or generic DIY press-on clusters can never replicate. \n4.Protect Your Margins Without Raising Prices:Smart Expense Management. Uncover practical ways our educator reduced backend operational costs\, managed product waste\, and integrated high-margin retail add-ons (like specialized aftercare) to increase the average ticket size without driving away budget-conscious clients. X-ALT-DESC;FMTTYPE=text/html:

July 7\, 2026 @ 12:00pm EST with Sugarlash PRO Educator\, Carolann \;

Topic: The Lash Industry Isn&rsquo\;t Dying\, It&rsquo\;s Evolving! \;

How to Protect Your Profits\, Outsmart AI\, and Retain Clients in a Squeezed Economy \;

Overview: Are clients stretching out their fills from two weeks to four? Are you noticing a dip in bookings and wondering if the rise of advanced DIY lash kits and AI-driven beauty trends are slowly eroding your business? With inflation squeezing household budgets and whispers of a looming recession\, it&rsquo\;s easy to feel like the lash industry is facing an existential crisis. But here is the truth: the industry isn'\;t dying&mdash\;the "\;one-size-fits-all"\; business model is. \;

Join us for an unfiltered\, strategy-first webinar featuring our educator\, Carolann\, a thriving lash artist and salon owner who is successfully navigating these exact market shifts. Instead of panic\, she will bring real-world data and practical solutions. You&rsquo\;ll learn how she has maintained a packed book of loyal clients\, insulated her pricing from inflation\, and used human connection to out-value automated beauty alternatives. Whether you are an independent lash tech or a salon owner\, this webinar will give you the roadmap to stop chasing new clients and start making your current business recession-proof. \;

Key Takeaways \;

1.Shift from a '\;Luxury Luxury'\; to an '\;Effortless Essential'\;:The Psychology of Spending. Learn how to reframe your marketing and consultation language so clients view their lashes as an indispensable time-saver rather than an optional luxury item they cut when budgets get tight. \;

2.The 2026 Retention Formula:Refills &\; Maintenance. Discover specific booking and pricing strategies&mdash\;such as customized mini-fill options and predictability-focused loyalty programs&mdash\;designed to keep clients coming back on schedule without feeling financially strained. \;

3.Beating the Tech: Human Artistry vs. AI:Bespoke Client Mapping. Master the art of "\;bespoke lash mapping"\; and high-touch customer experiences that automated AI application or generic DIY press-on clusters can never replicate. \;

4.Protect Your Margins Without Raising Prices:Smart Expense Management. Uncover practical ways our educator reduced backend operational costs\, managed product waste\, and integrated high-margin retail add-ons (like specialized aftercare) to increase the average ticket size without driving away budget-conscious clients.

LOCATION: UID:e.3904.1490818 SEQUENCE:3 DTSTAMP:20260620T100705Z URL:https://members.myaacs.org/events/Details/partner-event-recession-proof-lashes-retention-strategies-for-a-tough-economy-1767536?sourceTypeId=Hub END:VEVENT END:VCALENDAR