
From "Maybe Someday" to Enrolled: Capturing the Beauty Student Who Isn't Ready Yet
Presented by Enrollment Resources & Bellus Academy
Most beauty school inquiries don't come from students who are ready to enroll today. They come from people still asking, "Is a career in beauty right for me?" If your only inquiry tool is a bottom-funnel contact form, you're invisible to that audience. In this session, Christie and Wendy share how the Bellus Academy team uses psychographic lead nurturing to meet mid-funnel prospects where they are, complete with real pipeline data, lessons learned, and a practical framework other beauty schools can apply.